League of Legends World Championship 2020 is fast approaching. According to the previously announced schedule, the match started on Friday, September 25, 2020, with the Play-In round to start. Ahead of the event, Riot Games held a preview of the Worlds 2020 event for media crew, one of which also discussed instructions for Wild Rift esports in Indonesia.
In addition, in the preview of the event which was held online, Riot Games also announced Mercedes-Benz as the official automotive partner of LoL Esports. Naz Aletaha, Head of Global Esports Partnerships & Business Development from RiotGames said.
“Mercedes Benz will join us as an official automotive partner for various big competitions from LoL Esports, World Championship, and of course the Midseason Invitational, and the All-Star Event.” opened Naz to discuss the LoL Esports collaboration with Mercedes-Benz.
“This means Mercedes will appear in various ways on various broadcasts, as well as our global tournament event (LoL Esports) for the next few years. One example is branded content, which I hope there will be a fun side to using a Mercedes as a means of transportation for players to major tournaments. However, for sure Mercedes will be our first partner who will be part of the trophy presentation ceremony at each of our global tournaments, which they will help to pay tribute to the very best in League of Legends. ” Clarify Naz.
Bettina Fetzer, Vice President Marketing of Mercedes-Benz, who was also present at the occasion, added. “As you know, Mercedes-Benz is a contemporary luxury brand. And indeed, while our foundations are in the fields of automotive, automobiles, and innovation, we have also been operating as a luxury goods brand for more than 130 years. Because of that, we became involved with art, music and sports. When we engage with these people in a community, we want to be able to inspire them, and of course bring them closer to the Mercedes-Benz brand. For now, all I can say is, we have tons of “inspiration” already planned for the League of Legends fans out there. “
LoL Esports has indeed collaborated a lot with various well-known business partners, in order to be able to provide the 2020 League of Legends World Championship as a comprehensive entertainment event. Last time Riot Games also collaborated with Spotify as the official audio and music streaming partner, to present a variety of music and podcasts related to Worlds 2020. Riot Games has even collaborated with Universal Music to work on the Worlds 2020 soundtrack.
