Mark Rushbrook, Ford motorsport boss, believes it would be irresponsible of American car giant to not consider Formula 1 return. He believes F1 growth in the United States require their attention and interest in the series.
Reportedly, the iconic Blue Oval brand is in talks with Red Bull team for collaboration on power units. Ford has shown interest in power plants of RB, which it intends to produce from 2026 season.
The understanding between the two is expected before the start of 2023 season. Currently, Ford and Red Bull are keeping it under the radar.
However, the corporation assessment of the series has changed since Liberty Media took over. Additionally, its jacked popularity requires attention Ford’s attention.
Ford had remained in the series with Jaguar from 2000 to 2004. It also badged Cosworth engines until 2004. However, it shifted its focus and efforts on Word Rally Championship and sportscars categories.
Rushbrook on F1 growth
Mark Rushbrook, Ford Performance boss, claims F1 has got their attention and is worthy of brand consideration. His claims cited recent sports growth under new leadership over the recent years.
Rushbrook said: “Formula 1 is certainly strong and growing, both in the United States and globally.
“What they have done well is create great racing and great competition. It’s still the pinnacle, but they’ve been able to reach new audiences with things like Drive to Survive.
“As a company we go racing for innovation, tech transfer, the learning opportunity, but also for marketing reasons as well. It’s shifted for sure. And it definitely requires consideration.”
Rushbrook commented on a potential 2026 entry rumors. He said: “We don’t comment on speculation. But it’s the same with all these series that are out there.
“It’s our responsibility to study them and understand them. And then make decisions on whether it makes sense or doesn’t make sense.”
F1 will shift to fully sustainable fuel from 2026. The move has attracted many brands specifically Audi and Cadillac.
“Sustainable fuel definitely is something we’re interested in. But we’re already doing that in other series,” he said.
“The WRC has it, starting last year, and that’s been a great part of the story and learning for us.
“The vehicles we sell, some regions are shifting to full electric faster than others, some will stay ICE for longer.
“But we want to be sustainable in what we do as a company, not just producing electric cars but also being more sustainable with ICE. We support all series, whether we participate or not, switching to more sustainable fuel.”
