Associazione Calcio Milan or AC Milan, recently announced a new long-term partnership with online gaming brand, Star Casinò. Star Casinò will reportedly be a major partner of the Series A Italian football club through the 2019/20 season. The three-year deal will provide fans of the top-flight club with entertainment opportunities and a variety of exclusive offers and events. The online gaming brand will serve as a major partner of the Serie A outfit until the end of the 2019/20 season, in a deal which will provide a range of exclusive events and offers for fans of the 18-time domestic champions.
Owned by Betsson Group, the online gaming brand will join the 18-time domestic champion’s secondary tier sponsors including FrecciaRossa, Snai, TIM, Banco BPM, Mediaset Premium, GI Group, Diesel, Nivea Men and Toyo Tyres. Chief Commercial Officer for the Red & Black Club, Lorenzo Giorgetti, said: “Our partnership with StarCasinò is a natural fit between two leaders in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live-experiences with the club,” according to the news release.
The financial terms of the agreement were not released. StarCasinò will join Milan’s collection of second-tier sponsors, which also includes TIM, Snai, Mediaset Premium, Banco BPM, Toyo Tyres, Nivea Men, FrecciaRossa, Diesel and GI Group. Lorenzo Giorgetti, chief commercial officer of AC Milan, said: “Our partnership with StarCasinò is a natural fit between two leaders in their respective industries. Our shared values make this collaboration particularly attractive. A key factor for us to partner with StarCasinò was their impressive innovative activation ideas. Thanks to StarCasinò all our fans will be invited to join exciting upcoming live-experiences with the club.”
Also commenting on the partnership, local brand manager for StarCasinò, Anna Vishnevskaya, added: “It’s an honour for us to partner with such an iconic and constantly evolving club with a strong and loyal Italian and worldwide fan base. Our passion for entertainment and fun is in our DNA and we invite all red and black fans as well as our customers to join some of our amazing upcoming initiatives. With this partnership, we will start a new chapter of our story and we look forward to a long-lasting and successful collaboration.”
