Ross Brawn, Formula 1 Managing Director for Motorsport, opened up about Netflix series.
F1 and Netflix had cooperated to produce a documentary series on the sport. It provided exclusive access to the drivers and their teams. Drive to survive series reflects the inside story of the sport. It shows how the over-all sport works from driver to teams.
Two season have been released on the online platform attracting huge audience base on the online platforms. The secret world inside the F1 garages have been revealed to its fans all over the world.
Despite new audience, Brawn pointed out that it is not “hugely profitable” for the group.
According the Brawn, F1 has not been able to make big financial gains from the documentary series. But he admitted that it is still providing key value to the group.
Brawn was engaged by the media at an event for a new partner, 188Bet, to the group.
Brawn on Drive to Survive
He spoke with media outlet Motorspsort.com which quoted him about the series.
Brawn said: “I think it was really great to show the fans the other side of F1, because most of the fans have only seen what goes on at the track or the interviews at the track.
“Suddenly you see behind the scenes, both at the race tracks and at the factories and the bases the teams operate from. I think it gave people a fascinating insight.”
Brawn was happy about new fan base that might yield over the time.
He added, “What we’ve discovered is it’s been very appealing to the non-race fan: in fact it turned them into race fans. Some of the promoters in the past season have said they’ve definitely measured the increase in interest in F1 that has come from the Netflix series.
“And while Netflix in itself wasn’t for us a hugely profitable venture, in terms of giving greater coverage for F1, it’s been fantastic. And that’s the type of initiative that we’re doing, we’re looking at taking a holistic view of how we can lift F1.”
