Megastar Cristiano Ronaldo has an undeniable branding. The branding was born through his consistency in performing at the best and highest level as a professional footballer in the modern era.
Therefore, things related to the former Manchester United and Real Madrid player often receive attention and reviews from the public.
One of the most obvious examples is the effect of his move to the Saudi Arabian League. The league’s popularity increased and the name of his club, Al Nassr, also became the focus.
In fact, if you think about it, his move to Saudi Arabia was like a stepping stone before hanging up his boots.
However, unexpectedly, his move still provided great benefits for Saudi Arabian football.
This shows Ronaldo’s undeniable popularity. On social media, Ronaldo is considered one of the most popular figures. There are 900 million followers on his various social media platforms.
However, Ronaldo took a step further, where the Portuguese player created his first YouTube account. Of course, this step was to strengthen Ronaldo’s popularity.
Of course, the YouTube channel that is directly related to Ronaldo immediately received attention. The channel named “UR” was able to record a fairly fantastic record.
No half measures, within a span of 90 minutes, Ronaldo’s YouTube account exceeded 1 million followers. That achievement is a record. For the first time, a YouTube account immediately got more than 1 million followers within a span of 90 minutes.
Not only that, within a span of four hours, the number of followers on Ronaldo’s YouTube account reached 5 million followers. In fact, it was recorded today, his account reached 9 million followers.
Of course, the rapid increase in the number of followers on Ronaldo’s YouTube account shows, first of all, the player’s popularity in cyberspace. This popularity is a business identity that is big enough to generate quite large financial profits.
Furthermore, Ronaldo’s popularity, who is already 39 years old but still has a career as a professional footballer, shows that he has been able to create his own branding in the business world.
“Cristiano Ronaldo” as a successful footballer is a branding or brand that easily attracts many followers.
In the launch of his YouTube account, Ronaldo explained the content of his account. He said that his YouTube account is not only related to football, but also touches on family life, daily activities, health tips, education, and business matters.
As reported in Forbes (August 21, 2024), Ronaldo acknowledged the very important relationship with fans on social media.
“I have always enjoyed a strong relationship with fans on social media and a YouTube account will give me an even bigger platform to do that and they (fans) will learn more about me, my family, and my views on many aspects,” said Ronaldo in the launch of his YouTube account.
With this, Ronaldo’s YouTube account is not limited to football. Furthermore, his account explains many aspects, but makes himself the branding or main actor in every content.
Even though the content is not related to football, because of the Ronaldo factor, the content will definitely get public attention.
Ronaldo has a big name. Evidently, his newly launched YouTube account quickly gained public attention. In fact, it broke a pretty extraordinary record.
At one point, it showed Ronaldo’s big effect on the public. Through football, he has built his image and branding as an athlete.
And, with his YouTube account he will expand the context of his life, not only about football, but also various things that touch on his daily life and outlook on life.
At another point, the role of social media such as YouTube is very influential in carrying out campaigns for celebrities and athletes through the digital realm. By utilizing a YouTube account, Ronaldo’s figure will be increasingly known and spread widely to the public.
ASL
