Stefano Domenicali, Formula 1 CEO, is aware of the new challenges posed by the production of the Brad Pitt movie during the grand prix weekends. But he believes the production of the movies is critical to the promotion of the series.
The great team behind “Top Gun: Maverick” is working on this un-named film. Lewis Hamilton is financing the film and supporting it through his consultancy.
The team set to start its work in the following weeks at Silverstone. The direction will include real time scenes.
F1 teams boss met Pitt, producer Jerry Bruckheimer and director Joseph Kosinski at US GP in Austin. The talks have continued since then and details are discussed on how the production around team will work.
Domenicali asserted on the importance of promoting sport. However, he remain aware of the challenges it pose to actual race. He intend to control the production in a manner which does not interfere the real action on weekends.
Domenicali told a meeting of F1 investors: “That’s another way to show what we want to do, something different.
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“When we started the collaboration with Netflix, the [F1] community said what’s going on? This is not our place to be.
“Now we understand the power of it. And then we added the very strong presence with social media, making sure that all our drivers and teams are very active in promoting the sport.
“And that’s another tool with the movie. Actually, we’re going to start the shooting in Silverstone very soon, and you will see it will be the first movie when basically, they will be within the racing event.
“It will be quite invasive in terms of production, it’s something that we need to control in a way, but it will be another way of showing that F1 never stops.”
Greg Maffei, Liberty Media CEO, pointed that F1 require long-term promotional tools for its survival. Therefore, it can’t rely only on single source like Netflix series Drive to Survive.
“The Simpsons has gone for 20 years, but there aren’t that many shows that run that long,” said Maffei. “Drive to Survive is wonderful. But we cannot rely on Drive to Survive to be our only promotion vehicle forever.
“You’ve got to keep it fresh, change the game. And that’s one of the things I’d like to think we’ve done with the team entering F1. Credit Stefano, what we’ve done more recently around other kinds of Instagram and TikTok and the like, we’re keeping it fresh and different.”
