New Formula 1 director Chase Carey has compared the running of the game to a “fascism”.
“You’ve got to understand what everybody wants and then find a path,” he said.
“That is not a task for a committee, as they tend to become bureaucratic. But there also can’t be a dictatorship, even if probably they are used to it.”
The comments, made in a meeting on the authority F1 site on Carey’s visit to a weekend ago’s Singapore Grand Prix, will be deciphered as a source of perspective to the way Bernie Ecclestone has run F1 for as long as 40 years.
Ecclestone, who is 86 one month from now, has been continued by the new proprietors as CEO, yet there has been no official affirmation of the timeframe he will sit tight.
Carey, a long-lasting lieutenant of media big shot Rupert Murdoch, said: “With all credit to Bernie, he’s had colossal achievement – the world appreciates Bernie for the business that he has fabricated. In any case, regardless I feel that there is another level that we can take Formula 1 to.
He added: “There is going to be no problem with Chase. We will work together. He has got expertise that I haven’t. We need to be in America. He knows America, he knows television and he can help us a lot.”
Carey said: “It is too early to have a clear plan, but we clearly will have a plan to develop America, to be in the right market.
“There is a big untapped audience in the US. I don’t want to criticise the efforts in the past, because I don’t know the efforts in the past.
“Formula 1 is a great premium brand and that means to me that you want to be at a location like Los Angeles, New York or Miami. Ideally in the great cities in the world.”
He added: “I believe that a good digital product makes the television product more rewarding.
“Marketing the sport, in telling the story of the stars and heroes and the incredible machines. Then strengthen it geographically.
“So there is not ‘the cash cow’, but there is growth possibility in every area.”
