iGaming content aggregator Groove Gaming Limited has announced the signing of a ‘white-label’ deal that is set to see it supply a portfolio of over 1,500 HTML5-friendly video slots and live casino games to Maltese platform provider Progress Play.
Long list of developers: The Israeli firm used an official Friday press release published by European Gaming Media and Events to reveal that the agreement will allow Progress Play to offer its over 100 clients a selection of online casino games from an extensive list of prominent developers that includes the likes of Wazdan, Play’n Go Malta Limited, 1X2 Network, Betsoft Gaming Limited, Habanero Systems BV and Fugaso.
Driving ‘player engagement’: Established in 2016, Groove Gaming Limited declared that it is committed to adding new content every month so that partners can ‘differentiate their offering’ in order to ‘drive player engagement’. Aggregator hails ‘world-leading’ partnership: Rebecca Sotomora, Head of Sales for Groove Gaming Limited, described Progress Play as a ‘world-leading business-to-business mobile and gaming operator’ before declaring that she is now ‘looking forward to a long, successful and profitable relationship’.
Strengthening competitiveness: For his part, Itai Loewenstein, Chief Executive Officer for Progress Play, stated that he is ‘proud’ to be able to offer clients ‘one of the most competitive personal computer and mobile casino games packages in the industry’ and that the arrangement with Groove Gaming Limited is set to ‘further reinforce the strength’ of this portfolio. Loewenstein’s statement read… “We’re very excited about ramping up our marketing around this Groove Gaming Limited content.”
