Groove Gaming signs a hat trick with ALEA, SlotsMillion and LadyLucks partnership deal

Leading aggregator, Groove Gaming, has signed a partnership deal with multi-licensed gaming operator Alea and their flagship B2C brand, Slots Million, alongside top UK mobile casino Lady Lucks, according to the press release. Lady Lucks was acquired from the IGT Group by Alea in October 2017. Established as the world’s first mobile-only online casino in 2004, the Lady Lucks brand now boasts over 80 games from some of the world’s top developers. The Malta-headquartered company [Groove Gaming] founded in 2016 is an industry leading brand with a portfolio of more than 1500 HTML5 slots as well as other games from top-tier game makers including Iron Dog, Leap Game Studios, Wazdan, Betsoft, Extreme Live Gaming, Playson, Play’n GO, Betsoft, Habanero, Merkur, Fugaso, Spinomenal and now Evoplay Entertainment, and is committed to adding new developers monthly.

Virtual reality innovator: Alea is the creator of virtual reality online casino, SlotsMillion VR, a brand extension of SlotsMillion and is the first online casino to transform existing games from the likes of developers including NetEnt, Microgaming and NextGen into VR, and build an immersive 3D and social environment around them while injecting popular 2D games into cabinets, according to the news release. The Barcelona-based iGaming, casino, and Virtual Reality specialist claims that it is the first in the industry to do so. Founded in 2012, Alea aims to provide the largest possible number of slot games to players.

Industry recognized: Last year, SlotsMillion was named Malta’s Best Online Casino Operator of the Year at Malta’s iGaming Excellence Awards in addition to gaining recognition for either Innovation Operator or Best Casino from leading awards shows including  IGA, CEEG and EGR, as well as from highly-reputable affiliates such as Latest Casino Bonuses and others.Co-founder of SlotsMillion, Alexandre Tomic said… “The variety of games we have on SlotsMillion makes the brand unique and we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players, and that involves offering high-quality games from top providers, which is why we sealed this deal with Groove Gaming.”

Also commenting on the partnership deal, head of Sales for Groove Gaming, Rebecca Sotomora said…“We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.” Last month, Groove Gaming entered into a content agreement with VulkanVegas Casino for its flagship brand, VulkanVegas, along with other Vulkan brands, to launch Groove Gaming’s world-class online gaming titles.

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