Inaugural Collaboration of Nike & Liverpool

On 1st August 2020, the collaboration between Nike and Liverpool FC began and symbolically launched the 2020/2021 home kit. Nike, as the best sports brand in the world for the last decade, officially became the supplier of the Liverpool FC football team uniform for the next 5 years. A good move from Nike in attracting Liverpool FC as a football team that currently dominates the English League, European League and Club World Cup.

It’s no secret that Liverpool FC has a close relationship with the city and its supporters. So it is important for Nike to carry out creative collaborations, design innovations, and support the club’s tradition of participating in providing joy and energy to Liverpool FC supporters in particular and football fans globally.

“We are very pleased to partner with an iconic football team like Liverpool FC. This strategic partnership will strengthen Nike’s position as the best and most inclusive football brand in the world, ”said Bert Hoyt, VP / GM, Nike EMEA.

“As next season begins, we look forward to supplying an innovative and stylish collection to the club and its supporters, while continuing our shared ambition to inspire the young and future generations through brilliant football.” This sentiment is echoed by Billy Hogan, Liverpool FC MD and CCO.

“When we first announced Nike as our new partner last January, we conveyed our hopes for them to be extraordinary partners for the club,” Hogan added. “We are excited to embark on this journey with Nike, a market leader in the global sportswear industry and we look forward to working together to bring successful products and lifestyles to our supporters in the coming year.”

The Liverpool FC 2020/2021 home kit is a symbol of celebration for the new partnership between Nike and Liverpool FC. The reason is, the concept that was initiated is a current design trend with a touch of the historical values ​​of Liverpool FC. The Liverpool FC home kit for the 2020/2021 season still maintains the dominant tradition of red on tops, pants, and socks. But this season will be even more special because it uses a brighter red color, complemented by a combination of white accents and Teal colors that reflect the tradition of Liverpool FC. It should be noted that the combination of red, white and Teal has been a traditional color combination for Liverpool FC over the years because it is closely related to the club’s identity, such as the symbol of the Liver Birds. Through the Liver Birds symbol, the color Teal has been the color that stands out among the dominance of red and white during Liverpool FC’s activities since 1982.

Nike, as an Apple that is sensitive to the most current fashion trends today, is very keen to see that soccer uniforms have become part of streetwear, where soccer uniforms have always been daily clothing as well as a lifestyle that is not only in England, but has been global globally. This trend is bringing back the retro style of casual clothing, one of the elements is sportswear, especially football uniforms. With simple accents initiated by Nike, the Liverpool FC home kit design for the 2020/2021 season is able to bring back the retro style as well as the streetwear lifestyle, one of which is the Teal color as a slightly prominent accent.

It should be noted that the Liverpool FC home kit for the 2020/2021 season still maintains a minimalist design concept dominated by red but is still neat, clean, and of course always classy, ​​like the last few years. However, the Teal color is a special moment where Nike is able to offer a new concept by bringing back the old style. Even though the Teal color only complements the home kit in the v-neck line, cuff line, and the thin line on the socks, this little sweet accent is enough to bring back the retro style of Liverpool FC who had taken the same approach back in 1993- 1995.

For connoisseurs of the details on the football uniform, the Liverpool FC home kit for the 2020/2021 season has a contoured / raised pattern on the top of the uniform that will be visible when viewed up close because the color blends with the dominant red color. This pattern pattern can also be found on the goalkeeper’s uniform, the pattern is even more visible because of the contrasting color of the pattern. Not forgetting the touch of Emblem 96 between two eternal flames of classic symbols on the nape, as a tribute to the memory of the 96 children, women and men who were victims of the Hillsborough incident. In terms of design concept, Nike is able to make this simple home kit that can speak a lot about the character, identity and tradition throughout Liverpool FC’s journey so far.

It doesn’t stop there, Nike’s innovation in the Liverpool FC home jersey for the 2020/2021 season makes this outfit able to adjust the body shape as well as being able to adjust the optimal humidity so that it affects the player’s performance. This innovation is Nike’s commitment to sustainability because it uses 100% recycled polyester fabric, which is made from recycled plastic bottles, of course.

In terms of partnerships, Nike will complete the football uniforms for the Men’s team, Women’s team, Academy team, the entire coaching staff, and will even provide support for the LFC Foundation (LFC Foundation) as the club’s official charity. “I’ve been part of the Nike family for six years and we have a very good relationship,” said Liverpool defender Virgil van Dijk. “I am very familiar with the quality of the design and the innovations used to make kits like this. To be champion next season wearing this kit will feel very special. ” added Virgil van Dijk.

Ultimately, the idea of ​​the Liverpool FC 2020/2021 home kit with a distinctive Teal accent is symbolic of how the inaugural partnership between Nike and Livepool FC is committed to supporting local community initiatives, such as at Toxteth. Nike and Anfield Wrap will work with Earl Jenkins and Kingsley United (who play at the Tiber Street Partnership) to reduce joining restrictions and offer sports-based games and programming to young people aged 4-16 in the community. It is nothing more than Nike Made to Play’s Commitment in encouraging children to move through play and sport.

This commitment also includes a scholarship scheme for BAME training courses, the BAME youth leadership forum in partnership with other organizations in the city center, and for Toxteth-based Kingsley United to form a women’s team. Nike will also support coach-operated school and summer vacation camps in safe environments.

The Liverpool FC home kit for the 2020/2021 season will be released on August 6, 2020 at the nearest store.

ASL

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