Twenty-three years after his demise, previous Formula 1 title holder Ayrton Senna’s name is nearly as important as when he was alive – and it is having any kind of effect in his nation of origin of Brazil.
It is Friday evening and kids around the age of 12 are accumulated in the PC lab of a government funded school in Itatiba, a residential community a hour from Sao Paulo.
Class time is now over for the week, yet these understudies have remained in school for extracurricular exercises. They are learning Scratch, a bit of programming created by MIT specialists that expects to show kids how to code.
Most government funded schools in Brazil don’t have PC coding in their educational programs. Truth be told, most schools are attempting to motivate children to take in the nuts and bolts, for example, maths and Portuguese, as Brazil positions among the most noticeably bad nations on the planet in school exams.
The most grounded markets for Senna items are Brazil, the UK and Italy.
Inquire about directed in 2015 by the Boston Consulting Group recommends Senna is in an indistinguishable association from tennis genius Roger Federer and b-ball legend Michael Jordan regarding item underwriting potential.
“If someone from the 19th Century travelled to our time, he wouldn’t see any difference in classrooms. But the rest of the world has been through a technological and scientific revolution.
“And it’s not just about bringing tablets and mobiles into students’ hands. It’s about giving them social and emotional skills to face our world.”
Another study of Brazilian competitors who contended in a year ago’s Rio Olympics – a large portion of them excessively youthful, making it impossible to have seen Senna race – positioned him as their greatest wellspring of motivation, above over a wide span of time icons, for example, Neymar and Pele.
The establishment does its best to completely investigate the showcasing potential, authorizing many items with Senna’s face and name on it. It caters for two gatherings of purchasers. The first are Formula 1 fans who purchase items, for example, books, DVDs, head protectors and collectible trinkets.
