Barcelona have concurred another four-year bargain for their shirt sponsorship with Japanese web retailer Rakuten worth 55 million euros ($58.90 million) a year barring potential additional items, La Liga champions said on Wednesday.
Barcelona — once prestigious for never having had a sponsor on their shirts — will acquire an extra 1.5 million euros for every time they win La Liga and an extra 5 million euros every time they win the Champions League.
The arrangement, which has an alternative to stretch out into a fifth season, will start from the 2017-18 crusade.
In December 2010, they concurred a five-year manage the Qatar Foundation worth 30 million euros for each year, around then the most lucrative shirt sponsorship in football.
The Rakuten bargain represents one of the largest for on-shirt advertising for a football club and is generally the same sum English Premier League side Manchester United earns in its 47 million pounds-a-year contract with American auto creator Chevrolet.
Barcelona president Josep Bartomeu told reporters that t
Barcelona, with star players such as Lionel Messi, Luis Suarez, and Neymar, will turn out to be much wealthier from 2018 when the club starts another 10-year pack sponsorship manage the US sportswear firm Nike, which is allegedly going to pay £134m a year.
The Spanish club first acknowledged sponsorship just in 2006 in an arrangement with Unicef, which in actuality included the club giving to the philanthropy.
Be that as it may, in 2010 the shirts got to be sponsored essentially by the Qatar Foundation (supplanted by Qatar Airways in 2013), in a £24m every year bargain which was at the time the most lucrative sponsorship bargain in world football.
he arrangement puts the club “at the front line of sports club sponsorships”, and will help the club “accomplish its objective of being a reference point worldwide”.
Five-times Champions League winners and 24-times La Liga champions Barcelona made their first strides towards finishing the without sponsorship custom in 2006 by bearing the logo of UNICEF on their shirts while giving 1.5 million euros for every year to the philanthropy. “This agreement puts us at the forefront of sports club sponsorships, which has always been an objective for the current board of directors,” said the Barcelona president Josep Maria Bartomeu.
