In a significant development for the world of motorcycle racing, Liberty Media, the owner of Formula 1, announced its acquisition of MotoGP in a deal valued at approximately $4.5 billion.
This acquisition has sparked curiosity about the future of MotoGP and what it means for the sport.
Despite the change in ownership, MotoGP will continue to operate as an independently run company attributed to Liberty Media’s F1 Group tracking stock.
Carmelo Ezpeleta, who has been the CEO of Dorna Sports since 1994, will remain in his position and continue to lead the business with his management team.
This continuity in leadership suggests that the sport will maintain its established direction and management style.
Liberty Media’s acquisition of MotoGP aligns with its strategy of expanding its global racing portfolio, which already includes F1.
The company has expressed interest in adding races in the United States, similar to its approach with F1, where it successfully added races in the country. This expansion could potentially introduce new venues and attract a broader audience to MotoGP.
Liberty Media’s ownership of MotoGP presents an opportunity for enhanced promotion and media coverage of the sport.
The company has a track record of comprehensive storytelling and media promotion, as demonstrated by the success of the Netflix series “Drive to Survive” in boosting Formula One’s popularity.
This expertise could be leveraged to further elevate the visibility and appeal of MotoGP to a wider audience.
With Liberty Media’s acquisition, MotoGP stands to benefit from the financial resources and investment capabilities of a global media conglomerate.
The company has a history of growing sports assets and has expressed its intention to grow MotoGP for the benefit of fans, teams, commercial partners, and shareholders.
This financial backing could potentially lead to further development and innovation within the sport.
