Formula 1 racing team Toro Rosso has signed a partnership agreement with Thai major brand, Moose Craft Cider on Monday.
The logo of the new partnership will be visible on the body of the Toro Rosso from this weekend in Germany Grand Prix, while the Thai Alex Albon has been named ambassador of the brand.
Speaking to media, Toro Rosso boss Franz Tost said very happy with the deal and the agreement will have impact on their future in F1 racing.
“Moose Craft Cider is a famous Thai brand and we are very proud to work together. It’s fantastic to have a Thai company invest in the team and it’s a clear demonstration of Alex’s growing popularity in the country and the progress the team is making.” Tost told Toro Rosso official website.
“Having a Thai partner in combination with Alex being a Thai driver makes total sense, and we hope we can gain many more Thai fans over the months to come.
“We are very impressed by the brand’s ambition and we will give our best to support them to achieve their goal of not just growing the brand within and beyond Thailand, but also to encourage more young Thai drivers to follow in Alex’s footsteps. We look forward to working with Moose on some exciting initiatives in the future.” Tost added.
Meanwhile, Moose Craft Cider assistant managing director Khun Varit Yoovidya said they commit themselves to the unconditional delivery of passion, whether making their cider or pushing the limits in F1 racing.
“After successful years in junior categories Alex got his F1 opportunity at Toro Rosso where he’s already impressed everyone with his talent, speed and character. The Moose brand stands for passion, being authentic and to follow our own path, all of which we feel is very much embodied by Alex and Toro Rosso.” Yoovidya said.
“This partnership will also support our goal to significantly grow the cider market in Thailand and Asia and make Moose Craft Cider a leader in its field. Siam Winery, who owns the Moose Craft Cider brand, and Alex will work hand in hand with Thailand Sports Authority to send a very strong message about responsible drinking – Never Drink when you Drive.” Yoovidya added.
