American instant-win games technology firm, Play port Gaming Systems, has announced the signing of a deal that is to see it provide Lake of the Torches Resort Casino in northern Wisconsin with a customized portfolio of mobile real-money bingo-style titles. Playport-branded technology: The Kansas innovator used an official press release published by European Gaming Media and Events to explain that the arrangement involving the Class II progressive and instant-win games will be delivered to the tribal casino utilizing its Playport-branded technology and is expected to go live from March.
Extensive integration: A member of the National Indian Gaming Association (NIGA), Playport Gaming Systems stated that players at Lake of the Torches Resort Casino will subsequently be able to buy time on a ‘frequently refreshed library of entertaining games’ before utilizing their mobile devices in order to enjoy these titles wherever and whenever they want. The Overland Park-headquartered firm declared that the entire system is to be integrated with the Vilas County casino’s existing web and mobile endeavours as well as its loyalty and point-of-sale programs although punters will be required to turn up in person to collect any winnings. Going ‘beyond the walls’: Jim Nulph, Chief Revenue Officer for Playport Gaming Systems, proclaimed that his firm’s Playport-branded technology will allow Lake of the Torches Resort Casino to enjoy ‘all the benefits of a mobile-based ecommerce platform’ without having to pay out the often considerable ‘capital costs.’
Nulph’s statement read…“Playport supports the sale of hundreds of game themes and play styles that are new to the Lake of the Torches Resort Casino floor yet already familiar to its players and will provide the opportunity to expand the market by extending guests’ game play experiences beyond the walls of the casino.” Comprehensive offering: Owned and operated by the federally-recognized Lac du Flambeau Band of Lake Superior Chippewa Indians, the 101-room Lake of the Torches Resort Casino is located on the shores of Pokegama Lake and already features a 8,500 sq ft convention centre as well as a 500-seat high-stakes bingo hall while its casino offers a collection of over 800 slots alongside numerous gaming tables.
Expanding its portfolio: Bill Guelcher, Chief Executive Officer for Lake of the Torches Resort Casino, detailed that the past 25 years has seen his venue endeavour to ‘set itself apart from other gaming and resort destinations’ by offering guests ‘superior service and entertainment value.’ Guelcher’s statement read… “We are always on the lookout for cutting-edge technologies and thanks to Playport can now digitally expand our real-money gaming portfolio and further enhance our award-winning marketing programs by promoting player loyalty, engagement and fun.”
