Gaming and Casino industry is always on the lookout for new and exciting things to attract new customers as well as offer a better experience to existing customers and players. This is the reason they keep adopting new and improvised technology and platforms where they can elevate their customer’s gaming experience. Even gaming companies keep working on new products and gaming software’s through which they can value add to their portfolio and offer something new to their clients. Earlier this week in the same move Grosvenor Casinos decided to launch a new casino cab. To add something new to their customer’s gaming experience this casino can will be the smallest travelling casino in the world. This initiative has been taken in order to promote the brands online gambling options as well as their brick and mortar casinos to more customers. These cabs will offer a unique gaming experience on the go to customers in London.
Grosvenor asked individuals in London to log on to Twitter and tweet a request for a ride in this gaming cab to enjoy a different level of experience altogether. This request could be placed on the official Twitter account for the casino gaming brand. Passengers were asked whether they would prefer to experience a free ride to a Grosvenor property or take a ride to somewhere else as long as the donation went to Carers Trust which is a charity supported by the Casino.
While travelling in the can passengers can learn casino games with a dealer in the car. Grosvenor also provides a tablet for online gaming and to add more to it a wet bar and televisions are also added that allows visitors to view latest sporting events. This unique cab ride is a part of a larger marketing campaign of the casino. The main aim of this entire strategy is to boost awareness of the sports betting operations at Grosvenor’s casino and to prepare it for the summer. The Grosvenor Casinos which is owned by the Rank Group who partnered with Kambi Sports Solutions in January to create a new sportsbook for online wagering.
This new cab service made its debut on 1st June in London with Phil Tufnel, a former England Cricketer who is helping to promote World’s Smallest Travelling Casino as Grosvenor puts it as per their campaign.
This cab will be a three-month stint travelling to Birmingham, Manchester, Leeds and Glasgow promoting sports betting operations for Grosvenor Casino.
