Esports is now a business. Esports organizations not only think about winning or losing, but also profit and loss. Sponsorship is the main source of income for most esports organizations. However, another case with OG. The esports organization is one of the few esports teams whose main source of income comes from the tournament prizes they win. Twice, OG won The International, the tournament with the largest prize in the world of esports.
During this time, OG did not expand massively. However, J.M.R. Luna, OG’s new CEO, revealed that they were interested in expanding their wings to Asia. In 2021, he hopes, OG already has offices in Singapore and Shanghai.
“Our Dota 2 team now dominates the world, we want to take advantage of that. And we also want to get closer to our fans, “said J.M.R. Luna on The Esports Observer. He explained, in December 2019, the founder of OG and the captain of the Dota 2 team, Johan “N0tail” Sundstein had also visited Peru. The aim is to build their fanbase there. “In Dota 2, we have found the right formula,” Luna said. “Not that we will always win in tournaments, but we will always have a chance to win the title.”
And indeed, so far, OG has managed to find players with hidden talents, such as Anathan “ana” Pham, Topias “Topson” Taavitsainen and Mateusz “Mantuu” Wilczewski. . The matter of recruiting new players, Luna will hand over the responsibility to the captains of each team. He believes, a good team is not a team consisting of five star players. He actually feels, if a team with roster with star players will cost a very large, so the team will be difficult to get profit.
“I don’t want to criticize other teams, but most teams have a different structure than us,” Luna said. He mentioned, most esports organizations have assets whose value continues to rise. And he did not want to follow the trend. He felt, if OG wanted to be able to profit, then they had to ensure that they had control of the teams under the OG organization. “I see a lot of people who don’t think long in the world of esports. I feel, that would be dangerous, “he said.
Founded in 2015, OG is a relatively young organization compared to other esports organizations. In the midst of a growing esports industry and investment funds that are pouring in, Luna said, she wanted to make sure OG did not carry out massive expansion without calculations, which could cause spending to swell.