With the rapid evolution of computing, within a generation we have seen computers go from room-sized devices accessible to few people to something anyone can own and hold in their hand. And with the evolution of clouds and AI, we have reached a new milestone.
Computing can now move beyond specialised devices and start delivering digital experiences through the everyday things around you – an idea we call “ambient computing”.
This is Google’s vision behind Jacquard. We want everyone to be able to easily access different digital features through their everyday and ordinary objects.
With ambient computing, these items can be much more useful while remaining true to their original function, such as your jacket, your backpack, or a pair of shoes you like to wear.
Adidas GMR is therefore a unique collaboration between three of the world’s leading brands in sports, games and technology.
The launch of adidas GMR sees adidas, EA SPORTS FIFA Mobile and Jacquard by Google come together in a groundbreaking partnership to create a product that merges the real world and virtual play.
When you engage in real-world football activity through a series of specifically created challenges, you can earn rewards and improve your Ultimate Team performance.
One example of the sort of challenges offered by the Adidas GMR is to take 40 powerful shots within the penalty box in the space of a week. There will also be leaderboards that you can compete in, adding a social element to the tech.
It’s an interesting, if potentially niche idea, given that it requires you to play both physical and digital soccer to get most of the benefits, but at $35 it won’t cost much to try Adidas GMR out, and it’s available now direct from the Adidas website and select Adidas stores.
