Formula 1 has evolved over the years and have seen grown audience over different platforms.
The sport have been successful for the last three years to increase its audience base. It has expanded its audience by utilizing different media platforms i.e. TV and Digital Market.
The recent figures revealed that Championship of 2019 recorded global cumulative figure for TV based audience to reach 1.922 billion views. The figure is highest since 2012 and have grown from 2017 to 2019.
Currently, audience base has increased 9 percent compared to last year season.
Top twenty markets for F1; Australia, Austria, Brazil, Canada, China, Denmark, Finland, France, Germany, Hungary, Indonesia, Italy, Netherlands, Pan Latin America, Pan Middle East, Russia, Spain, Turkey, United Kingdom and United States; summed up to 1.781 billion viewers of the total with increasing trend over the years.
United Kingdom, Brazil, Germany, Italy and Netherlands stood on top five. The major audience increment was observed in Poland, where it grew by 256 percent. Also Middle East and North Africa (MENA) regions where audience growth was seen.
The growth in MENA was mainly attributed to the Robert Kubica who returned to Formula 1. Also it was attributed to MBC Group, which is a F1 partner for covering the same region.
Liberty Media also seen growth in Greece, Netherlands and Italy remained among countries with highest increment i.e. 75, 56 and 29 percent.
Additionally, US and China has also seen growth which is the major audience focused area for the Liberty Media.
Formula 1 have aspired unique viewers in the leading markets with an increase of 0.3 percent but with a 3.9 percent decrease globally.
In 2019, cumulative audience figure for 19 grand prix reported to be higher than 2018.
The home ground of Ferrari seen the biggest audience for a single race through out the season. The viewers stood at 112 million which was greater than Mexican Grand Prix in 2016.
The figures reported by Formula 1 showed that live streamers have increased in this season. Additionally, qualifying sessions have also reported an increase of 24 percent in the viewers.
Ex-Owners of Formula 1 have little focus on social media. It failed to exploit the available potential of viewers at social media.
However, Liberty Media after take over focused on it and have gained successful to the new market.
The new strategy helped Formula 1 in gaining 24.9 m followers through Facebook, Instagram, Twitter and YouTube. The numbers showed a year-on-year increment of 32.9 percent. This puts it as a major sport growing over social media.
