The story of Cristiano Ronaldo, who apparently once became a brand endorser for Coca Cola, is interesting to review. The reason is, after becoming a brand endorser, the mega star actually caused the company’s shares to lose up to 4 billion dollars just because they shifted the bottle.
Yes, Cristiano Ronaldo is indeed one of the most influential people in the world of sports, especially football. On social media alone, he is the person with the largest number of followers.
Because of this, of course it is very natural that many brands want to collaborate with the player in order to increase their company’s sales.
One of the most famous soda drink brands in the world, Coca Cola, has experienced what it’s like to have a brand ambassador, Cristiano Ronaldo.
This collaboration between Coca Cola and CR7 occurred in 2006. At that time, Ronaldo was still 21 years old and was part of Manchester United.
In one of the photo shoots which is still circulating in cyberspace, Cristiano Ronaldo is seen wearing a red sleeveless shirt with black shorts and holding Coca Cola.
At least that is the proof that the soda drink company from Atlanta, United States has collaborated with Ronaldo. Because, the collaboration between the two only lasted as long as Ronaldo basically doesn’t like fizzy drinks.
CR7 even showed his dislike for soft drinks at a press conference at EURO 2020. At that time, he represented the Portuguese national team in the conference ahead of the match against Hungary in Group F.
Shortly before the press conference started, Ronaldo deliberately removed two Coca Cola bottles in front of him from the camera’s reach. The Al Nassr star then showed a bottle of mineral water and advised everyone to prefer drinking mineral water to soda or coke.
Yes, even though he was once a brand ambassador, Cristiano Ronaldo did not hesitate to show his dislike for soda drinks. What’s worse, thanks to the bottle-sliding action carried out by the captain of the Portuguese national team, Coca Cola shares fell instantly.
It was reported that at that time, Coca Cola suffered losses of up to 4 billion dollars.
That’s the story of Cristiano Ronaldo, who apparently once became a brand endorser for Coca Cola, causing the company’s shares to lose due to shifting bottles.
