Mobile customer activation software-as-a-service provider Wiraya Solutions Limited has reportedly opened a satellite office in Malta in order to better promote itself to the many iGaming firms that are headquartered in the island nation. St Julian’s office ‘a logical step’: According to a Monday report from the Times of Malta newspaper, the London-headquartered firm has opened its new Maltese office in the northern Valletta suburb of St Julian’s with the firm’s Chief Executive Officer, Oskar Klingberg (pictured), calling the move ‘a logical step in our business growth strategy.’
Klingberg to the Times of Malta…“This new facility is located in close proximity to some of the world’s leading iGaming companies of which many are already our customers. The location will increase our ability to service current customers and expand our business with new brands.” Solutions work to generate consumer action: Wiraya Solutions Limited is responsible for mobile customer activation software that works to improve brands’ client experience key performance indicators. Established in Stockholm in 2009, the firm’s solutions utilize data and artificial intelligence in order to generate action from its customers’ consumers.
iGaming industry showing ‘interest’: Klingberg reportedly told the newspaper that there has been ‘a rapidly growing interest’ from the iGaming sector in his firm’s software with online casino and sports betting operators ‘cutting through the noise to get players’ attention.’ Klingberg to the Times of Malta… “And with upcoming regulations it’s even more challenging. Wiraya Solutions Limited has proven to increase conversions, grow CLV and pro-actively reduce churn by automatically creating interactive voice and text messages, which allows a tailored dialogue with each player even with large customer groups.” Upcoming networking event:
To mark the opening of its new office, Wiraya detailed that it will be holding a networking event at the nearby Hilton Malta on October 10. It declared that it intends to use the occasion to introduce itself and discuss how customer experience is rapidly becoming one of the most important competitive advantages in the iGaming industry.
